Johan Björkstén
February 23, 2018 — People
Chairman, MSL China
Johan has spent more than 20 years in China, is fluent in Chinese and has worked for eight years as a radio and TV host. Throughout his media career he has built a strong network with key Chinese media and has deep expertise in creatively engaging with Chinese audiences.
In 1994, he founded Eastwei Relations, which grew to China’s leading local strategic PR consultancy. In 2010 the agency joined MSLGROUP to become MSL China, serving a number of Fortune-500 clients including P&G, IKEA, SONY, Puma, Volvo Cars, ABSOLUT and Singapore Tourism Board.
Johan has authored several books including PR, Chinese Style, co-authored Catching Up Fast: PR and Marketing in a Web 2.0 China and How to Manage a Successful Business in China.
Johan is one of the most respected Swedish businessmen in China; one of the founders of the Swedish Chamber of Commerce in China; an Advisory Board Member at East Capital, one of Europe’s largest fund managers focusing on Eastern Europe, Russia and China.
Johan is fluent in Chinese, English and his native Swedish, freely reads German, French and Russian. He has a Master’s degree in Physical Chemistry from the University of Uppsala, Sweden.